Creative commons music is free and legal to use, as long as you credit it correctly. TikTok found that 88% of users reported sound is essential to their viewing experience, and that campaigns with sound were more than twice as effective as those without.īut getting licensed music or creating new music for your videos can be expensive. And what is a video without sound? Like a burger without fries, it just feels incomplete. Video is more important than ever, with TikTok poised to become the most important platform for social media marketing in 2022. The other license types ( CC-BY-NC, CC-BY-NC-SA, and CC-BY-NC-ND) are only for noncommercial use, which means they’re out-of-bounds for brands. However, you can’t modify the material in any way.
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